Brand Philosophy
[Asia Economy Reporter Kim Daeseop] SK Magic announced on the 8th that it will launch a new campaign under the theme "Differently, with Constantly New Living."
The newly introduced advertising campaign embodies SK Magic's brand philosophy and spirit of continuously solving everyday problems for a better life for customers.
The campaign is divided into two parts: Thought and Attitude. It was produced in the form of an origin story through products first developed domestically by SK Magic.
Lee Sohee, head of advertising at SK Magic, said, "We will continue to strive to become a lifestyle solution company that contributes to customers' lives through unique ideas and relentless efforts."
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