Korea Citibank "Use Financial Services Easily and Safely with AI Chatbot"

[Asia Economy Reporter Minyoung Kim] Korea Citibank announced on the 7th that it has launched a chatbot consultation service as part of strengthening non-face-to-face (untact) digital customer services.

The newly introduced chatbot service is a financial consultation service that provides immediate answers whenever customers want through KakaoTalk. It can guide customers on various services provided by the bank, from Korea Citibank branch locations to products and mobile usage instructions. In particular, when customers ask questions about specific products or services, it also provides related information that they may additionally be curious about. If necessary, along with the answers, the service is designed to consider customer convenience by providing app links or web links of the bank so that the desired transactions or services can be carried out immediately.

Additionally, by integrating artificial intelligence (AI) technology with the existing scenario-based method, it supports conversational interaction, recognizing not only simple keywords such as ‘savings and deposits’ and ‘card benefits’ but also sentences like ‘What is the most popular credit card?’ to provide related consultation and guidance.

A Korea Citibank official said, “We launched this service after considering the provision of safe and convenient non-face-to-face financial services,” adding, “Above all, we focused on providing chatbot consultation through KakaoTalk, which is used nationwide, so that anyone can easily access financial services without cumbersome procedures.”