Lotte Confectionery Snack Gift Set 'Gansikjapangi' Launched Through E-commerce

[Asia Economy Reporter Lee Seon-ae] Lotte Confectionery announced on the 6th that it has first launched three types of snack gift sets called ‘Gansik Japtangi’ through e-commerce channels.

‘Gansik Japtangi’ is designed with a two-tier structure consisting of upper and lower display cases, allowing the products to be seen at a glance and evoking a desire to collect them. Additionally, after finishing all the snacks, the case can be refilled with other snacks, making it ideal for use as a snack display stand in offices or ordinary households. Lotte Confectionery plans to expand the sales channels of ‘Gansik Japtangi’ not only online but also offline and into the B2B market in the future.

The product is composed of three types according to the taste of the snacks: ‘Original’, ‘Sweet’, and ‘Savory’. ‘Gansik Japtangi Original’ is centered on Lotte Confectionery’s representative products and includes 20 items such as ‘Xylitol’, ‘Mon Cher’, and ‘Drinking Oatmeal’. ‘Gansik Japtangi Sweet’ mainly consists of sweet-flavored products with 19 items including ‘Custard’, ‘Kancho’, and ‘Mallangkau’. ‘Gansik Japtangi Savory’ focuses on savory snacks and includes 20 items such as ‘Kkokkalcorn’, ‘Doritos’, and ‘Zek’. This product is currently available for purchase on Naver Smart Store (Lotte Confectionery Store), and the company plans to expand online sales channels such as Coupang and eBay, as well as launch it offline. The selling price is 29,000 KRW, which is about 20% cheaper than the recommended retail price.

Meanwhile, Lotte Confectionery is focusing on the rapidly growing e-commerce business by promoting its dedicated e-commerce organization from a team to a division and expanding it to accelerate its e-commerce market strategy. The snack subscription service ‘Monthly Snacks’, the first of its kind introduced by a confectionery company, ended early within three hours of pre-ordering, and the ‘Lotte Confectionery X Heunhan Namja Limited Edition Snack Set’ launched in March also sold out within a week. In addition, Lotte Confectionery has been conducting various e-commerce marketing activities such as using ‘live commerce’ platforms to promote new products and promotions, resulting in cumulative e-commerce sales growth of about 120% compared to the previous year as of June this year.

Lotte Confectionery plans to carry out various promotions to target the continuously growing e-commerce market in line with changing trends such as untact consumption culture.