"Looking for Geumseong Air Conditioner"... LG Electronics Celebrates 20th Anniversary of Whisen with Replacement Event

LG Electronics launched an air conditioner replacement event on the 6th of this month to celebrate the 20th anniversary of the Whisen brand. Advertisement photo for the LG Whisen brand 20th anniversary air conditioner replacement event.

Photo by LG Electronics

LG Electronics announced on the 6th that it has started an air conditioner replacement event on the 6th of this month to celebrate the 20th anniversary of the Whisen brand.

This event aims to showcase the technology and brand history of LG air conditioners from Goldstar (Geumseong) to Whisen (WHISEN). LG Electronics explained that it incorporates the recent trend of new+retro (newtro) sensibility to resonate with both the millennial generation seeking fun and enjoyment and the middle-aged and older generations reminiscing about the past.

LG Electronics will select five customers who send stories related to Goldstar air conditioners and replace their units with Whisen ThinQ air conditioners. Benefits such as giving away PuriCare Mini air purifiers will also be provided. Customers who discover Goldstar air conditioners and share them on social networking services (SNS) will be entered into a draw to receive newtro goods such as the Goldstar glass cup and Goldstar eco bag recently introduced by LG Electronics.

Previously, LG Electronics started the air conditioner business as the first domestic company by launching a window-type air conditioner in 1968. Then, in 2000, it introduced LG Whisen, a new brand of LG air conditioners. Whisen is a combination of Whirlwind, meaning a swirling wind, and Sender, meaning a transmitter, signifying a strong gust of wind.

LG Electronics has developed functions and performance based on its technology. The LG Whisen ThinQ air conditioner, released in January, is equipped with a four-stage clean management function that keeps the air path?from the filter where air enters to the blower fan where air is expelled?more comfortable.

This function includes ▲Filter Clean Bot (Stage 1), which automatically cleans dust from the ultra-fine filter weekly ▲Air purification performance certified by the Korea Air Cleaning Association CAC (Certification Air Conditioner) that removes ultra-fine dust particles of 0.3 micrometers (㎛) to purify the air (Stage 2) ▲Automatic drying of the heat exchanger to remove moisture inside the air conditioner (Stage 3) ▲UV LED fan sterilization (Stage 4) that sterilizes the fan producing the wind by 99.9%, conveniently managing major components automatically.

Customers wishing to apply for this air conditioner replacement event can do so on the LG Electronics website and Facebook from the 6th of this month until the 7th of next month.

Lim Jeong-su, B2B Marketing Manager of the Korea Sales Headquarters, said, “In this event commemorating the 20th anniversary of Whisen, we plan to interestingly showcase the history and differentiated technology of LG air conditioners from Goldstar to Whisen,” adding, “We will continue to lead the domestic air conditioner market with four-stage clean management emphasizing hygiene and convenience.”

LG Electronics launched an air conditioner replacement event on the 6th of this month to celebrate the 20th anniversary of the Whisen brand. Product photos of the window-type air conditioner (left, model name: GA-111), first introduced by LG Electronics in 1968 in the domestic home appliance industry, and the Whisen Dual Luxury air conditioner (right, model name: FQ23LADRB1), released in January this year.

[Photo by LG Electronics]