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Taekwang Group "This Year, Promote Integrity Management for External Customer Satisfaction"

Taekwang Group "This Year, Promote Integrity Management for External Customer Satisfaction"


[Asia Economy Reporter Hwang Yoon-joo] Entering its second year of integrity management, Taekwang Group will focus on integrity management for external customer satisfaction in the second half of this year.


The Taekwang Group Integrity Management Committee has been producing and distributing an online video series called 'Integrity Management ON' for employees since last month, aimed at external customer satisfaction. The produced videos systematically cover why external customer satisfaction must be a core corporate value, Taekwang Group's current status, and the direction to move forward in each series..


The videos include three interviews with Chairman Lim, who serves as an integrity management evangelist, interviews capturing the difficulties of partner companies by affiliates, and various successful and practical cases of customer satisfaction. All five episodes will be released once a week until the end of July.


Chairman Lim Subin emphasized in the interview videos, "If last year was the first year of change for customer-centered integrity management, this year is the year to promote integrity management for external customer satisfaction," adding, "External customers are a community sharing our destiny." Chairman Lim stressed that coexistence with external customers is directly linked to our survival and development, and that listening to the voices of external customers is the way for companies to find their path to survival.


At the beginning of this year, Taekwang Group established a 'Code of Conduct for Establishing Morality,' setting detailed plans including basic principles regarding gifts and conveniences provided by internal and external customers. They are also preparing specific improvement plans through field surveys such as interviews with external customers. After completing video viewing over June and July by each affiliate, Taekwang Group plans to establish concrete action plans for external customer satisfaction through departmental and rank-based discussion meetings.


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