Lotte Department Store Eyewear Brand 'View' Presents Collaboration Products with 'Mujiktiger'

[Asia Economy Reporter Seungjin Lee] Lotte Department Store's eyewear private brand (PB) ‘View’ announced on the 3rd that it will showcase eyewear cases and pouches collaborated with ‘Mujik Tiger’.

The collaboration products introduced by ‘View’ this time include a total of five items: transparent eyewear cases, eyewear cleaners, and three types of laptop and tablet pouches. The products feature ‘Ddung-rang-i,’ the representative character of ‘Mujik Tiger,’ in various designs, and since these are collaboration products with ‘View,’ eyewear (glasses) are also incorporated.

Mujik Tiger is a brand created by a designer couple who pursue a free life outside of employment, producing everyday products based on illustrations inspired by traditional Korean folk paintings (minhwa).

Notably, the eyewear case features a transparent PVC material with holographic effects, and it can be used not only as an eyewear case but also as a pencil case, cosmetic pouch, and for various other purposes.

Meanwhile, ‘View’ is currently holding a 50% mega sale (excluding some items) for one month from the 19th of last month to the 19th of this month to overcome the COVID-19 pandemic. Customers can purchase trendy, high-quality sunglasses at reasonable prices ranging from 80,000 to the low 100,000 KRW at ‘View’ stores nationwide in department stores, as well as online malls such as Lotte ON and Total Sunglasses.

Lee Hee-jin, Chief Buyer of Lotte Department Store’s View, said, “In the process of reorganizing View into an eyewear-based select shop, we are continuously collaborating with various brands. Starting with the collaboration with Mujik Tiger, we will strive to continuously introduce products collaborated with diverse brands in the future.”