NH Nonghyup Card Launches 'Use It My Way, Use It Right' Advertisement

10% Billing Discount When Using Good Franchise Stores Like Jinjjapasta
Review Event, Gifts Including Jung Hae-in's Autographed Signature

[Asia Economy Reporter Ki Ha-young] NH Nonghyup Card announced on the 1st that it will launch a new advertising campaign with the slogan "Use it as myself, use it rightly."

Targeting the MZ generation (Millennials + Generation Z), this advertising campaign was planned with the intention of supporting you who are making a better world and participating together.

The advertisement featured actor Jung Hae-in appearing like the protagonist of a noir film, followed by a twist where he visits a 착한가게 (Good Store). In particular, it portrayed the MZ generation's ironic expression "Let's eat and punish" to associate good consumption with "Use it as myself, use it rightly." The actual filming was conducted at Jinjja Pasta, which is carrying out a positive influence project by helping children with food shortages, and Dasi Sarangbatgae, which supports the adoption and sponsorship of abandoned dogs.

NH Nonghyup Card operates a 착한가맹점 (Good Merchant) service for merchants practicing sharing and customers aiming for valuable consumption. When paying with NH Nonghyup Card at designated Good Merchants, customers can receive a 10% billing discount. NH Nonghyup Card has designated 'Jinjja Pasta' branches 1 and 2, and 'Dasi Sarangbatgae' as Good Merchants, and plans to continuously discover and introduce Good Merchants based on customer recommendations.

To commemorate the launch of the advertising campaign, an event titled "2020 NH Nonghyup Card New Advertisement Review Event" is also prepared on the official SNS channels. By watching the new advertisement, leaving a review, and liking (following) the official account, participants are automatically entered into the event. The period is from the 1st to the 19th, and through a draw, prizes include ▲Jung Hae-in's autograph (10 people) ▲Nonghyup gift card worth 50,000 KRW (5 people) ▲Starbucks Sweet My Heart Set (30 people) ▲Hollys Ice Cream Tiramisu with a stick (50 people).