After LG Household & Health Care, Gongjinhyang Velvet Base 3 Types Unveiled

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the makeup line ‘Whoo Gongjinhyang: Mi Velvet Base Makeup 3-piece set,’ which delivers velvet-like smooth and elegant flawless skin.

Composed of three items: primer base, liquid foundation, and powder pact, this new product line is characterized by its velvet-like smooth adhesion that creates perfect skin without flaws.

The primer base adheres smoothly according to the skin’s contours and acts as a pore primer that refines skin texture such as pores and unevenness at the first step of makeup. Applying a velvet formula, it spreads lightly and with moisture while providing a matte finish. It offers 12-hour pore coverage and prevents the next products from sliding or clumping, enhancing makeup adhesion, coverage, and durability.

The liquid foundation completes elegant and clean skin with strong lasting power and coverage. Its thin and elastic formula fits the skin, maintaining 24-hour makeup and covering uneven skin texture to create delicate skin texture. Additionally, the velvet blurring powder provides a semi-matte finish and touch-proof effect, making it ideal for daily makeup without worrying about smudging.

The powder pact is a velvet finish powder pact with a light and soft texture that delivers smooth skin. Fine and delicate particles spread evenly without clumping, creating delicate skin texture and radiant skin tone. Oil control reduces shine, and its excellent adhesion and comfortable texture provide a long-lasting flawless makeup finish.

These products also add luxury to the packaging with a sophisticated square design, subtle pearl, and an elegant combination of light beige and gold colors.

A marketing representative from Whoo said, “Layering the Velvet Base Makeup 3-piece set step-by-step allows you to create beautiful velvet makeup all day long,” adding, “With a matte base, it reduces worries about mask transfer, making it a great makeup product for these times when mask use is frequent.”