Laneige Launches 'Neo Cushion', an Innovation in Cushion Makeup

[Asia Economy Reporter Yujin Cho] Premium moisturizing functional brand Laneige has launched the ‘Neo Cushion,’ a new innovation in cushions that encompasses everything from container design to contents.

The seamless integrated design with no front or back boundaries and pastel-toned container enhances collectible value, and the 'one-touch spinning refill' method was introduced for easy refill replacement.

Released in mint-colored ‘Matte’ and pink-colored ‘Glow,’ both products are the first Amorepacific cushions to feature blue light blocking functionality, protecting the skin from blue light that can affect the skin during frequent smartphone and PC use.

With just one touch, it perfectly covers to complete flawless skin makeup that lasts 24 hours without breaking down. It contains ultra-lightweight cover powder that is half the size, allowing thin application while covering the skin like a concealer.

In particular, it applies the 'Humid Defense™' technology that maintains makeup even in 40-degree sauna environments, and the 'Strong Fixer Coverage' technology provides excellent adhesion, so makeup hardly smudges even when wearing a mask.

It gives the skin a natural reflective glow to create three-dimensional makeup. Through the 'Liquid Diamond™' technology, which realizes diamonds in liquid form through a micronization process, it enables radiant skin expression from any angle. It contains more than five times the moisturizer compared to existing cushions, keeping moist hydration all day as if mist were sprayed. The whitening functional ingredient is effective in brightening dull skin.

The cushion puff is presented in an optimal form with different perforations and techniques tailored to each formulation of Matte and Glow, improving absorption and application of the contents.

This product is available for purchase at Aritaum stores nationwide, Laneige flagship stores (Myeongdong branch, Ewha branch), Laneige road shops (Chungmuro branch, Garosu-gil branch), as well as online at Amorepacific Mall, Aritaum Mall, and more.