[Asia Economy Reporter Choi Saeng-hye] Lotteria, which sparked much speculation and buzz both online and offline with the poster phrase "Lotteria is folding burgers," revealed the meaning behind the phrase on the 1st.
Lotteria announced on the same day that it has launched a new type of foldable burger called the "Folder Burger." Unlike traditional burgers, it is developed with a "form differentiation" that allows it to be folded and neatly held and eaten with one hand.
The Folder Burger is available in two flavors. The "Folder Burger Beef (5,700 KRW)" is topped generously with mozzarella natural cheese and a sweet and salty sauce, while the "Folder Burger Hot Chicken (5,700 KRW)" features a sweet and spicy sauce with hot chicken topping for a fiery spicy taste.
To show appreciation for consumers' interest and support, Lotteria is running a promotion for one month where customers who purchase a Folder Burger set will receive a 100% gift-winning ticket. Prizes include 30 foldable phones for first place, 40 Bluetooth speakers for second place, 40 AirPods Pro for third place, and various product discount coupons. Additionally, on the 5th only, to celebrate "Oh! It's Day," the Folder Burger set will be sold at a 33% discount for 5,000 KRW on the Lotteria Eats app.
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