Samsung Electronics' 'Lifestyle TV' Penetrates Various Locations Across Seoul City

‘Sulwhasoo Flagship Store’ Experience Space Established
Product Displayed at Social Sharing Office, Bookstore, and More

A product experience space for Samsung Electronics' lifestyle TV 'The Sero' has been set up at the Sulwhasoo flagship store located in Sinsa-dong, Gangnam-gu.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 1st that it is exhibiting lifestyle TVs in major areas of Seoul.

Samsung Electronics has set up experience spaces for Samsung lifestyle TVs such as 'The Sero' and 'The Serif' at the 'Sulwhasoo Flagship Store,' the largest single beauty brand store in Korea located in Sinsa-dong, Gangnam-gu, and the brand experience lounge 'Amore Seongsu.'

The Sero is a lifestyle TV optimized for mobile content with a vertical screen and can freely switch to a horizontal screen suitable for watching general videos such as TV. The Serif is a product created with the participation of French furniture designers Ronan & Erwan Bouroullec, focusing on aesthetic value.

Customers can choose the hanbok they want to experience through the fully filled vertical screen of the 43-inch The Sero at the Sulwhasoo Flagship Store. In particular, the QLED display applied to The Sero vividly expresses the beautiful colors unique to hanbok.

Amore Seongsu, located in Seongsu-dong, Seongdong-gu, is also famous for Seongsu Garden, created at the center of the 'digeut (ㄷ)' shaped building. Customers visiting the store can experience AmorePacific's beauty products in the lounge overlooking Seongsu Garden and enjoy beauty advertisements and natural scenery through The Sero and The Serif.

In addition, The Serif can be experienced at 'Seongsu Yeonbang,' Korea's first food and beverage-related curated shop, and The Sero can be experienced at the social venture shared office 'Heyground' Seongsu branch and the lifestyle curation bookstores 'Arc N Book' Sicheong branch and Jamsil branch.

Samsung Electronics stated, "We will continue to actively expand collaboration marketing both online and offline with major domestic hot places and different industries to increase touchpoints with consumers."