Maeil Dairies Launches 'Selex Sports Whey Protein Powder', a Nutritional Drink for Post-Workout

[Asia Economy Reporter Choi Sunghye] Maeil Dairies announced on the 30th that it will launch the sports nutrition drink "Selex Sports Whey Protein Powder" for consumption after exercise.

Selex Sports Whey Protein Powder, launching on the 1st of next month, is a reliable sports nutrition protein supplement made by carefully selecting safe protein raw materials through thorough quality control. It is manufactured under strict quality management at a milk powder production plant based on the scientific nutrition design know-how accumulated over 50 years by Maeil Dairies' lifecycle nutrition specialized brand, "Maeil Health Nutrition."

Selex Sports Whey Protein Powder uses 100% isolated whey protein, containing no lactose or fat, with a purity of over 90%, allowing for rapid absorption in the body. It is nutritionally designed to provide 20g of isolated whey protein per serving (33g powder), offering the ideal amount for muscle recovery and synthesis immediately after exercise. Lactose is removed, making it easy to digest and absorb even for those with lactose intolerance, and it is a light, fat-free product with only 99 kcal. Additionally, it contains 200 mg of L-carnitine to help energy utilization and 6.4g of chicory dietary fiber, known to aid satiety, bowel movements, and cholesterol improvement, helping to curb hunger after exercise.

In addition to nutritional design, sensory evaluation was focused on to achieve a natural taste. Starting 10 months before the product launch, taste preference surveys were conducted with about 500 testers, including health trainers, Pilates instructors, and Maeil Dairies employees. Various opinions were collected and reflected in the product, and the final sensory evaluation received positive feedback for its clean taste. It comes in two flavors, peach and chocolate, without using sugar but instead using real peach juice and chocolate powder, resulting in a naturally mild and non-artificial taste.

Since consumers expressed that protein supplements sold in units of 2 kg or more are too large, the product size was also differentiated. To allow first-time protein supplement users to purchase without burden, it is available in a 627g household can (19 servings) and a convenient 330g stick pack (10 servings). The recommended retail price is 33,000 KRW per can and 18,000 KRW for the stick pack (10 servings). One serving can be shaken with cold water and consumed, and if there is no lactose digestion issue, it can also be mixed with milk according to preference.

The new product can be purchased by calling the dedicated Selex consultation line or connecting to the "Selex" KakaoTalk Plus Friend, where nutritionists provide professional nutrition counseling. It is also sold at major nationwide large marts, the Maeil Dairies official store on Naver, and open market shopping malls.