Baskin-Robbins Launches July Flavor of the Month 'Pengsoo Ash Cream'

[Asia Economy Reporter Lee Seon-ae] Baskin-Robbins, operated by SPC Group, announced on the 30th that it will launch ‘Pengsu Ash Cream’ as the flavor of the month for July.

Baskin-Robbins’ ‘Pengsu Ash Cream’ is a product that means ‘Cream Puff met Pengsu,’ combining ‘ice cream’ and ‘cream puff’ to create the name ‘Ash Cream.’ It blends smooth custard-flavored ice cream with milk chocolate ice cream, and includes cream puff ribbons and Digez balls to deliver a sweet flavor and crispy texture in every bite. Digez balls are round biscuit chocolate balls made from Orion’s whole wheat snack ‘Digez,’ which can be enjoyed in one bite.

Along with this, the flavor of the month cake ‘Space Exploration Pengsu (30,000 KRW)’ will also be introduced. On top of an ice cream cake containing eight popular Baskin-Robbins flavors, Pengsu character chocolates and crunchy choco balls are placed, and a transparent hemispherical lid covers it, playfully expressing Pengsu exploring space aboard a spaceship.

You can also enjoy the ‘Pengsu Ash Cream Blast (R size, 4,900 KRW),’ a sweet and refreshing cream puff blast filled with chocolate almonds and Oreo toppings; the ‘Ice Pengsu Roll Cake (3,500 KRW),’ which has soft and moist chocolate sheet cake filled with cookies and cream ice cream; and the chewy ‘Ice Pengsu Macaron (3,300 KRW, Cherry Jubilee and Cookies & Cream flavors).’

To celebrate the collaboration with Pengsu, Baskin-Robbins is holding various events. First, when purchasing the ‘Pengsu Ash Cream Blast,’ it is served in an eco-friendly reusable ‘Pengsu Reusable Cup.’ Also, throughout July, when purchasing a single regular size ‘Pengsu Ash Cream,’ customers can upgrade two levels to a double junior size by adding 500 KRW. The ‘Space Exploration Pengsu’ cake, ‘Pengsu Ash Cream Blast,’ and ‘Ice Pengsu Roll Cake’ offer discounts of 2,000 KRW, 1,000 KRW, and 500 KRW respectively.

A representative from SPC Group’s Baskin-Robbins said, “We hope you enjoy a sweeter July with Baskin-Robbins, which has become more special than ever with the popular EBS creator Pengsu.”