[Asia Economy Reporter Kim Heung-soon] The Korea Tourism Organization is collaborating with Trip.com Group's Chinese brand 'Ctrip' to promote Korean travel products.
On June 30, the Tourism Organization announced that on July 1, Trip.com co-founder Chairman Liang Jianzhang will introduce the destination and offer discounted hotel stays and travel products through the 'Super Boss Live Show' Korea special, broadcast via Ctrip and the Chinese messenger 'WeChat.' The approximately 40-minute broadcast, starting at 8 PM China local time, will feature over 60 travel products including famous domestic hotels such as InterContinental, Sheraton, and Shilla Hotel, as well as Everland, Nami Island, and ski resorts.
Ctrip's Super Boss Live Show, which began its first broadcast on March 23, has recorded explosive sales through a total of 15 broadcasts in China to date. The live commerce sessions, held every Wednesday evening targeting domestic Chinese tourist destinations, have averaged transaction amounts of 40 million yuan (approximately 6.8 billion KRW) per session, with total cumulative sales reaching 600 million yuan (approximately 102 billion KRW).
The Korea special is the first to be held for an overseas destination. Jin Jong-hwa, head of the China team at the Tourism Organization, said, "This Korea special live show is the first promotional marketing for inbound travel products since the outbreak of COVID-19 and symbolizes a new beginning in Korea-China tourism exchange as a cooperative project with the largest online travel agency (OTA) in China." He added, "We plan to design multifaceted promotions focusing on untact (contactless) and digital themes to serve as a turning point for revitalizing inbound tourism after COVID-19."
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