'Starbucks Ready Bag Pink' Now Sold Out... "Replaced by Green and Chair"

e-Frequency Event Giveaway 'Readybag Pink' Sold Out Nationwide
Starbucks "Efforts Include Quantity Limits and Early Stock Release"
"Compensating with Readybag Green and Chair Stock"

[Asia Economy Reporter Choi Saeng-hye] The Starbucks e-Frequency event gift 'Ready Bag Pink,' which is gaining hot popularity on social networking services (SNS), has sold out nationwide. All stock was depleted more than three weeks before the event ended.

According to Starbucks Coffee Korea on the 29th, the stock of the Ready Bag in pink, one of the e-Frequency event gifts, was completely sold out that day. From the 30th, only the green Ready Bag will be restocked.

Starbucks Coffee Korea started the 'Summer e-Frequency Event' at stores nationwide on the 21st of last month. Until the 22nd of next month, customers receive one sticker (e-Frequency) online each time they purchase an eligible drink, and when they collect a total of 17 stickers, they can receive limited edition gifts such as the 'Summer Chair' and 'Summer Ready Bag.'

The Summer Ready Bag became a huge topic on SNS immediately after its release and gained tremendous popularity. On the day the e-Frequency event started on the 21st of last month, one customer ordered about 1.3 million won worth of drinks, 300 cups, and received 17 Summer Ready Bags. In particular, the pink Ready Bag was so popular that it was reportedly sold out within 10 minutes of store opening.

Starbucks stated, "The popularity of the pink Ready Bag was much hotter than expected, causing an early sell-out frenzy," adding, "We made various efforts to minimize consumer dissatisfaction, such as limiting exchanges to one per day, placing additional orders, and opening stock services early, but all stock was depleted." They also mentioned that even if additional orders were placed, it would take more than one to two months, and since the event period is fixed, further orders are difficult.

A Starbucks representative said, "However, considering the current trend, we cautiously predict that the demand during the remaining three weeks of the e-Frequency event period can be covered with the stock of Summer Chairs and green Ready Bags."