LF Maestro 'Ice Pants' Keep You Comfortable During the Rainy Season

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s leading menswear brand Maestro announced on the 29th that it will launch 'Ice Pants,' which maintain a comfortable style even during the humid and hot monsoon season.

Ice Pants are Maestro's representative popular item that ranked first in cumulative sales in the men's pants category on LF's official online shopping mall LF Mall during the spring and summer season last year.

These pants combine three elements: refreshing comfort, sophisticated design, and high practicality, gaining great popularity every year among male office workers in their 30s and 40s commuting in hot and humid weather.

Ice Pants, which feel cool to the touch the moment you wear them, use lightweight polyester material with moisture absorption and quick-drying functionality to provide a refreshing feeling even in high humidity.

This year, a banding detail was added to the waistband and elasticity was enhanced to offer comfortable wear even when sitting in the office for a long time or after meals. Additionally, a special heat treatment process was applied to the crease lines that determine the fit of the pants, adding a washable function that prevents the product's shape from distorting during washing.

Unlike typical men's slacks, these pants can be machine washed, making them especially useful during the monsoon season when frequent washing is necessary due to rain and sweat.

With an optimal length that falls to the ankles and a clean fit, they can be easily coordinated with washable knits, shirts, T-shirts, and other tops, allowing for both business and weekend looks.

Reflecting diverse customer preferences, the collection includes not only formal slacks with a refined feel but also casual chino pants with a natural style. They are available in a variety of popular colors such as ivory, gray, black, and navy, and are priced at 129,000 KRW.

Yoon Seonghyuk, team leader of LF Maestro, said, "Many men struggle with styling because pants easily get wet and damp in rainy and humid weather. Ice Pants are designed for the monsoon season, offering a cool touch, comfortable wear, and convenient washable functionality."