[Asia Economy Reporter Kim Jonghwa] Sidiz, the chair specialist brand of the Persys Group, unveiled the first TV commercial for its new baby chair product "Molti," which can be adjusted according to a child's growth and sitting behavior, on the 26th.
This advertisement is based on the concept of a "sitting milestone chair," highlighting Molti's unique features that support good posture as the child grows from 0 to 7 years old, starting from when the child first begins to sit. Sidiz introduced the act of a child sitting independently for the first time before crawling as a new concept called "Sitteumma," emphasizing the importance of a chair that can stably support good posture from newborn to early childhood.
The commercial begins with the image of a child sitting for the first time in their life, delivering the message that sitting milestones are as important as walking milestones because muscles and joints begin to settle once the child starts sitting. It also intuitively conveys Molti’s characteristic of growing with the child by showing the step-by-step use from floor seat to high chair to desk chair according to the child's development.
Unlike conventional baby walkers or infant dining chairs with short usage periods, Sidiz’s Molti is a new-concept baby chair that can be transformed into three forms?from floor seat to high chair to desk chair?by replacing the dedicated inner seat and adjusting the chair leg length, allowing for long-term use. Various set configurations and options can be selected according to the child’s growth, development, and behavior, optimally fitting all body sizes and shapes from 0 to 7 years old.
A Sidiz representative said, "This advertisement focuses not only on Molti’s differentiated value of always being with the child from the moment they first sit through the new concept of Sitteumma but also on raising awareness of the importance of proper posture formation during early childhood." They added, "Starting with the TV commercial, we will carry out various campaigns to promote the importance of Sitteumma through Molti."
Meanwhile, to celebrate the launch of Molti, Sidiz will hold a "Molti Early Bird Special Live Event" on the Naver Live Commerce channel "Selective" at 8 PM on the 28th (Sunday) with comedian and representative celebrity mom Jung Juri. From 8 PM to midnight, for just four hours, customers can purchase Molti at discounts of up to 38% depending on the product configuration. The broadcast will feature various events allowing real-time interaction with customers, as well as generous gifts worth up to 100,000 KRW prepared for purchasers.
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