LF Atte Vanessa Bruno Launches Canvas Material Panier Bag

[Asia Economy Reporter Yujin Jo] Lifestyle culture company LF (CEO Kyusik Oh)’s Paris-inspired women’s fashion brand Atte Vanessa Bruno is launching the ‘Panie’ bag series, which naturally blends with everyday life, on the 22nd.

The Panie bag, named after the French word for basket, features a cute design with a cylindrical shape resembling a basket and a tote handle.

Made with sturdy canvas material, it creates a cool atmosphere, and the brand’s unique sense of color expresses a natural charm that looks effortlessly styled.

The brand’s signature alphabet ‘a’ is transformed into a big logo design as a point. The lightweight and convenient mini bag size matches well with any outfit and offers ample storage space relative to its volume, making it highly versatile for various situations. It can also be styled as a crossbody bag using the detachable strap.

A medium-sized Panie bag with thermal insulation and cooling functions is also being released. This item actively reflects a lifestyle that enjoys picnics outdoors, away from enclosed indoor spaces. While the external design is the same, the lining is made with aluminum insulation material, making it easy to store food and beverages. It is practical as it can be used as a stylish daily bag normally and as a cooler bag during picnics.

The Panie bag series consists of two types: a regular bag and an insulated bag. The regular bag is available in ivory, khaki, and yellow colors, while the insulated bag comes in black and ivory. The prices are 198,000 KRW for the regular bag and 158,000 KRW for the insulated bag. They can be found on LF’s official online shopping mall LF Mall, major Atte Vanessa Bruno stores nationwide, and online select shops W Concept and 29CM.

Meanwhile, to commemorate the launch of the Panie bag series, LF Mall is running a special promotion introducing the new products and offering a 5% discount benefit until the end of June.