[Asia Economy Reporter Choi Saeng-hye] bhc Chicken's 'Combo Series' has firmly secured the 2nd place in the monthly sales ranking.
bhc Chicken announced on the 18th that, after analyzing the monthly sales ranking of its menu last month, the Combo Series emerged as the second best-selling menu following bhc Chicken's signature menu, Bburinkle.
The Combo Series has maintained the 2nd place position for three consecutive months. This signifies that it has established itself as a steady seller rather than just a passing trend.
Composed of wing and drumstick parts, the Combo Series is a menu ambitiously launched by bhc Chicken to expand the partial meat chicken market, showing signs of becoming a hit product with over 350,000 units sold within three weeks of its release.
According to bhc Chicken, since the full-scale sales began in March, the cumulative sales volume exceeded 1.9 million units as of the 14th, which means an average of about 18,000 units have been steadily sold daily since its launch.
bhc Chicken cited thorough market research to discover consumer demand for partial meat, combining it with a signature menu verified by customers, and aggressive marketing targeting partial meat enthusiasts as the reasons behind the Combo Series' popularity.
Currently, the Combo Series includes five types: 'Bburinkle Combo' featuring Bburinkle seasoning, 'Matcho King Combo' offering the classic Oriental sauce flavor, 'Red King Combo' boasting a sharp spicy taste with Mapster sauce, 'Fried Combo' with a crispy and savory flavor, and 'Gold King Combo.'
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