[Asia Economy Reporter Yuri Kim] Hyundai Engineering is expanding its 'untact (contactless) social contribution' amid the prolonged COVID-19 pandemic.
On the 16th, Hyundai Engineering announced that it will carry out a contactless social contribution activity called 'Exciting Steps' using a mobile application (app) in collaboration with the social enterprise 'Big Walk.'
Big Walk is a social enterprise that provides a mobile social contribution platform service connecting steps to donations. Through the mobile app, participants can check the real-time status of step donations and goal achievement rates, allowing them to gain 'fun' and 'health' while helping neighbors in need. By installing the Big Walk app on their smartphones and selecting and registering for Hyundai Engineering's campaign, every step taken in daily life is automatically recorded in Hyundai Engineering's campaign and linked to actual donations.
Hyundai Engineering has set a goal of achieving 30 million steps and plans to collect steps donated by employees for about a month from June 15 to July 12 to support residents of shantytowns in the Seoul area with daily necessities to prepare for the summer heat. The 30 million steps correspond to about 8 years for one adult walking an average of 10,000 steps per day, so the company aims to encourage as many employees as possible to participate and show interest to achieve the goal.
Hyundai Engineering divides contactless social contribution into three categories: online, remote work, and unmanned, and promotes new social contribution programs that employees and their families can participate in contactlessly. In addition to 'Exciting Steps,' the company is implementing an 'online mentoring program' that introduces the concept of 'Pro Bono,' where mentors composed of experts in various construction fields provide information and advice to young people preparing for employment via video conferencing programs, and the 'Hope Tee Campaign,' which delivers T-shirts hand-painted at home with children and nutritional deficiency treatment meals to climate refugee children.
The company also continues an employee donation campaign in partnership with the vocational rehabilitation facility for the disabled, 'Goodwill Store.' Reflecting the contactless trend, an unmanned donation system without separate reception staff was introduced, donating over 3,200 items in April, and plans to conduct another unmanned donation campaign in the second half of this year.
A Hyundai Engineering official said, "In preparation for the prolonged impact of COVID-19, we have newly planned social contribution programs incorporating the new paradigm of contactless activities to run alongside existing programs." He added, "Programs with minimal face-to-face contact and mainly facility construction, such as the existing 'Gift House Campaign' and 'New Hope School,' will continue, and social contribution programs that inevitably involve face-to-face contact will be supplemented and implemented through contactless activities considering safety."
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