"ARMY Must Be Happy"... BTS Galaxy Edition Released

Samsung Electronics Unveils Galaxy S20+ BTS Edition and Galaxy Buds+ BTS Edition
Galaxy S20+ Pre-orders Start from the 1st, Buds+ Pre-sales Begin on the 15th
BTS J-Hope Says, "It's Amazing to See Galaxy Products Designed with Purple Heart"

Samsung Electronics will launch the 'Galaxy S20+ BTS Edition' and the wireless earphones 'Galaxy Buds+ BTS Edition,' created in collaboration with BTS, on the 9th of next month.

On the 15th, Samsung Electronics announced that from the 1st to the 7th of next month, pre-orders for the 'Galaxy S20+ BTS Edition' will be available at the three major mobile carriers' online and offline stores, Samsung Electronics' website, and Samsung Digital Plaza locations nationwide. The device will be released as a 5G model, priced at 1,397,000 KRW. Pre-order customers will receive a BTS Edition wireless charger, a specially designed case, and a BTS bromide.

To celebrate the 7th anniversary of the membership's founding, Samsung Electronics and BTS will release the BTS Edition, featuring the purple heart symbolizing the BTS fan club 'ARMY,' on the fan club's founding day. BTS member J-Hope expressed his anticipation, saying, "It's amazing that Galaxy products designed with the purple heart, which has become our official color, are coming out."

The Galaxy S20+ BTS Edition features a purple color with a matte haze finish that shows different shades depending on the angle. The rear camera area is adorned with a purple heart, and the BTS band logo is engraved at the bottom. A dedicated theme is applied to the lock screen, home screen, AOD (Always On Display), and icons, and the global fan community platform Weverse is pre-installed. The 'Galaxy S20+ BTS Edition' package, engraved with seven hearts representing the BTS members, includes stickers to decorate the smartphone and collectible photo cards.

The wireless earphones 'Galaxy Buds+ BTS Edition,' coated in purple, will also be sold separately. The price is 220,000 KRW. The package includes a Buds+ smart case with a BTS-exclusive theme and collectible photo cards. It is provided in a dedicated package designed with seven purple hearts. The earbuds, cradle, and case all feature the same purple color, with the BTS band logo and purple heart engraved on both the case and the earphones.

The 'Galaxy Buds+ BTS Edition' will be available for pre-sale from the 15th of this month at Weverse Shop and Samsung Digital Plaza locations nationwide. Pre-purchasers will receive a BTS Edition wireless charger and a lenticular card from Weverse Shop, and a BTS bromide from Samsung Digital Plaza. Sales will begin on the 19th on Samsung Electronics' website, with the BTS Edition wireless charger included.

Samsung Electronics will offer a limited package combining the 'Galaxy S20+ BTS Edition' and 'Galaxy Buds+ BTS Edition' for 1,584,000 KRW. This package can be purchased from the 19th to the 28th on Samsung Electronics' website, major Samsung Digital Plaza locations, and Weverse Shop. Shipping will start on the 29th, and the package includes the BTS Edition wireless charger, a specially designed case, and a BTS bromide.

Choi Seung-eun, Executive Vice President and Head of Marketing Team at Samsung Electronics' Wireless Business Division, said, "'Galaxy S20+ and Galaxy Buds+ BTS Edition' are the result of a collaboration between BTS, who spread messages of love and harmony through music, and Samsung Electronics, which creates a better future through meaningful innovation. We hope it brings new joy and vitality to consumers' daily lives worldwide."