With the recent surge in retro trends, more people are seeking foods they ate during difficult times in their childhood. As a result, consumers looking for nostalgic barbecue chicken are increasing, and the charcoal barbecue chicken brand ‘Hulalala Sutbul Chicken’ is gaining popularity.
Hulalala Sutbul Chicken, which sells healthy charcoal-grilled chicken cooked over real charcoal, started with its first directly managed store in 1997 and has steadily grown over 24 years, receiving continuous love from consumers.
Primarily operating dine-in stores, Hulalala Sutbul Chicken has recently adapted to changing consumer trends by officially launching delivery services this year, transforming into a delivery-focused store. Now, customers can conveniently enjoy Hulalala Sutbul Chicken at home.
The native brand Hulalala Charcoal Barbecue uses only domestically produced white charcoal to grill its chicken, offering a healthy, light flavor with less oil. It is praised for presenting a new paradigm of chicken by moving away from the traditional deep-fried method.
The best-selling menu items, the spicy and fiery ‘Charcoal Hot Barbecue’ and the richly savory ‘Two Black Soy Sauce Barbecue’ grilled twice over charcoal, continue to be loved by consumers. Additionally, the menu includes Shrimp Charcoal Barbecue, Bulgogi Charcoal Barbecue, Red Galbi Charcoal Barbecue, and Charcoal Cheese Barbecue, satisfying a variety of tastes.
A representative of Hulalala Sutbul Chicken stated, “With the retro trend and the full-scale launch of delivery services recently, we have achieved a 15-fold increase in sales, demonstrating the strength of a native brand and continuing to grow. We will continue to do our best to repay the steady love of our customers.”
Meanwhile, the charcoal chicken specialty brand ‘Hulalala Sutbul Chicken’ is receiving praise for its exemplary practice of sharing management by regularly providing scholarships to franchise owners’ children entering university.
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