"Smashumer Gather"… Lotte Hotel Offers Special Benefits to Gonghomjok

[Asia Economy Reporter Minyoung Cha] On the 7th, Lotte Hotel announced that it will conduct an exclusive promotion to captivate the so-called ‘Gonghom-jok’ who frequently use the official website and app.

Lotte Hotel is running a promotion for members of the free membership program ‘Lotte Hotel Rewards’ so that Gonghom-jok can receive more benefits. Until the 30th, Rewards members who newly install the official Lotte Hotel app on their mobile devices will receive 500 points. With 100 points equivalent to 1 USD, this corresponds to a cash value of 5 USD. After downloading the app, members can log in to Rewards and enter the event.

From the 12th to the 30th of this month, Lotte Hotel will also run the ‘Happy Rewards Together!’ promotion. This is a friend referral promotion that offers substantial benefits not only to existing members but also to new members who join through recommendations from existing members. By submitting the new member’s ID, who joined Lotte Hotel Rewards through an existing member’s recommendation, following the event email form, both parties will receive points.

Once the new member completes registration, both the existing and new members will receive 1,000 points worth 10 USD each. If the new member completes their first stay at a 5-star Lotte Hotel chain during the promotion period, both will receive an additional 2,000 points worth 20 USD each. Furthermore, the top three members who refer the most new members will be awarded 5,000 points (50 USD) in a lump sum in July.

Until December 20, the end of the year, there is also an opportunity to take advantage of the ‘Lotte Hotel Road Trip’ promotion, where guests who collect 10 stamps by using Lotte Hotel chains worldwide on a specially made passport will receive a chance for a free stay.