"Record-Breaking Heatwave Approaches"... Samsung and LG Enter Air Conditioner Sales Competition

Mupung Air Conditioner Provides Cooling Area Up to 30 Pyeong
Reduces Installation Burden of Portable Air Conditioners, Boosting Competitiveness

Samsung Electronics Wind-Free Air Conditioner Multi.

[Asia Economy Reporter Dongwoo Lee] As the first heatwave advisory of the year was recently issued, signaling the start of the summer heat, the home appliance industry is entering a competition for air conditioner sales.

According to the industry on the 6th, Samsung Electronics is operating its Wind-Free air conditioner production line at full capacity in preparation for the peak summer season.

Samsung Electronics recently expanded its Wind-Free air conditioner multi lineup, broadening consumer choices. Notably, the Wind-Free Air Conditioner Multi lineup, which allows installation of up to three air conditioners with a single outdoor unit, has added the Wind-Free Air Conditioner Gallery and Wall-mounted Wide models. This provides the largest cooling area in Korea, covering 100㎡ (approximately 30 pyeong).

The 'Bangbang Multi,' consisting of two wall-mounted units, can cool up to 48.8㎡ (about 14 pyeong). With the introduction of the Wind-Free Air Conditioner Wall-mounted Wide, users can enjoy abundant cool air through a Wind-Free panel that is about 11% larger than before.

The Wind-Free Air Conditioner Multi significantly reduces the space and cost burden for outdoor unit installation. When installing each product separately, installation costs of up to approximately 300,000 KRW per outdoor unit can be saved. It is also eligible for the 'Top Efficiency Home Appliance Purchase Cost Rebate Program' conducted by the Korea Energy Management Corporation.

As Samsung Electronics expands its multi air conditioner lineup, it has enhanced the outdoor unit's performance to eliminate concerns about cooling performance degradation. Additionally, consumers can verify installation feasibility through a pre-inspection visit service that checks housing structure, veranda expansion status, circuit breaker capacity, and embedded piping conditions.

LG Electronics introduced the 'LG Portable Air Conditioner' last month.

LG Electronics responded by launching a 'portable air conditioner' at the end of last month.

The portable air conditioner is characterized by reducing the burden on consumers who move frequently and need to reinstall air conditioners. It is useful in places where installing an outdoor unit by drilling through walls is difficult.

The product’s cooling area is 26㎡ (about 8 pyeong). It achieves low-noise cooling with noise levels as low as 42 dB (decibels) when using the quiet mode at low wind speed. Based on shipments, it secured price competitiveness with 600,000 to 700,000 units.

Consumers who purchase the product need to slightly open a window in the space where they want to use the air conditioner, attach the installation kit, and connect the piping that expels hot air.

LG Electronics also released the Whisen ThinQ Air Conditioner 'Dual Special Plus' product around the same time. It features a 4-step clean management function.

The 4-step clean management uses a filter clean bot, an air purification function certified by the Korea Air Cleaning Association’s CAC, automatic heat exchanger drying, and UV LED fan sterilization to keep the 'path the air passes through' more comfortable.