Wemakeprice, Launches ‘W Gogaeksaenggak’ Webzine… Personalized Shopping Suggestions for Customers

[Asia Economy Reporter Moon Hyewon] Wemakeprice (WEMAKEPRICE) is launching a webzine that combines storytelling and shopping, offering lifestyle tips by age group and personalized product recommendations.

Wemakeprice announced on the 5th that from the 7th to the 10th of this month, it will open the ‘W Customer Thoughts’ webzine for four days and hold a special discount event.

The event was created with the purpose of ‘capturing all thoughts of customers' daily lives.’ Wemakeprice customers can enjoy the content as if reading a magazine and purchase products related to the episodes introduced in the webzine at special prices.

The webzine is composed of concepts such as ‘Jubunaeil’ which offers a glimpse into trendy lifestyles of women in their 30s and 40s, ‘W Campus,’ a campus magazine for youth, ‘Men’s Sense,’ which delivers lifestyle tips for men, and a special supplement ‘Constellation Horoscope’ recommending products based on June horoscopes and star signs.

The webzine will open at midnight on the 7th. Over four days, a total of 140 trend products by lifestyle will be sold, including beauty products and kitchenware for women, stationery and dating outfits for 20-something youth’s campus life. It will also feature camping, kidult, gaming, and sports equipment, which are popular among young men recently.

Key products include ▲Pra.L ultrasonic 4 types PRALU4S2V priced at 754,900 KRW ▲Delastella cowhide VERITE DS0897 at 25,900 KRW ▲New Balance sneakers MRL247RB at 19,900 KRW ▲MAC lipstick Ruby Woo at 14,900 KRW, among others.

Jo Sanghyun, head of Wemakeprice’s special price operations, said, “We planned this event so that customers can enjoy various content and shop happily, not just buy products when they visit Wemakeprice,” adding, “We hope you will meet various lifestyle tips and recommended products delivered by Wemakeprice MDs at the forefront of trends.”