GS The Fresh Holds 'Lowest Price Challenge' Event to Celebrate GS's 15th Anniversary

[Asia Economy Reporter Seungjin Lee] GS Retail announced on the 5th that GS THE FRESH, a supermarket operated by GS Retail, will hold the biggest promotion of the year to celebrate its 15th anniversary.

This promotion, running throughout June, is themed "Adding Discounts with a Grateful Heart" and was planned to help stabilize grocery prices for customers facing household difficulties due to the prolonged COVID-19 pandemic.

During June, GS THE FRESH will sell 15 key everyday items, including fresh produce such as green onions, chili peppers, and apples, as well as frozen foods, milk, eggs, ice cream, and tissue paper, at shockingly low prices aiming for the lowest price. Additionally, 14 items such as zucchini and greenhouse tangerines will be offered as 1+1 deals.

Furthermore, each week in June will feature a major themed event: Week 1 - Superior Korean Beef Bulgogi Festival on Butcher’s Day, Week 2 - Direct shipment of famous fruit and seafood from production areas, Week 3 - Superior Korean Pork on Pig Butcher’s Day, and Week 4 - Air direct shipment of imported meat and imported fruit, helping customers shop economically.

At GS THE FRESH, during the first week promotion until the 9th, customers paying with KB Kookmin, Samsung, NH Nonghyup, Shinhan, and Pop cards will receive various discounts. In addition, a promotion for the recently popular domestic thinly sliced pork belly and bite-sized pork belly is also underway.

GS THE FRESH expects to further increase customer satisfaction by running a month-long promotion focused on price, which is considered the most important factor by customers shopping nearby at supermarkets.