National Serum 'DPC Premium Vitamin Serum' Surpasses 5 Billion KRW in Cumulative Sales

DPC Premium Vitamin Serum Lotte Home Shopping May 29 Jo Yoon-joo Show Sold Out Broadcast Screen

MSCO (CEO Seomun Seong) high-end homecare beauty brand DPC's new product, ‘Premium V Effect Double Serum,’ has received explosive love from customers since its launch, surpassing cumulative sales of 5 billion KRW and emerging as a strong player in the vitamin category.

DPC Premium Vitamin Serum has sold over 5 billion KRW in cumulative sales since its first release on April 7. Following the launch, the sales of DPC vitamin serum have been soaring thanks to enthusiastic support from customers who share testimonial reviews and make multiple repurchases. In particular, the vitamin serum sold out during every broadcast on Lotte Home Shopping before the airtime ended, proving the product’s popularity.

This serum contains 0% purified water, incorporating DPC’s unique technology that prevents vitamin C from oxidizing easily when exposed to water. Especially, the water-soluble moisturizer propanediol safely dissolves the vitamins without water and helps deep absorption into the skin. Additionally, it uses fine-grade vitamins from DSM, a British vitamin manufacturer with 80 years of tradition, delivering high-purity 99% vitamins.

Using a dual airless container that pumps vitamin and moisture serums simultaneously, it solves concerns about vitamin C oxidation and safety issues that typical dropper or syringe-type containers may have. Furthermore, it offers a comfortable usage experience without the stinging or stickiness often felt when using strong antioxidants like Vita C25, and the ‘Hyaluron M8,’ which acts as a moisture booster, helps improve anti-aging effects through an optimized 1:1 ratio. Notably, it aids in alleviating pigmentation both inside and on the skin surface, caring for clear and transparent-looking skin.

A DPC home shopping representative stated, “We chose the dual airless container to keep the pure essence of vitamins and to protect the 25% vitamin content fresher and safer,” adding, “Since DPC’s product was born through over five years of relentless testing and container replacement, it seems consumers recognize the brand’s effort and sincerity.” They also noted, “Especially with the current trend of younger age groups purchasing anti-aging products, the consumer base has shifted from the 50s and 60s generation to consumers in their early 20s. Single-ingredient anti-aging products are gaining great popularity among teenagers, marking the beginning of the early anti-aging era.”