[Asia Economy Reporter Yujin Cho] Amorepacific Group published its 2019 Sustainability Report, "For a More Beautiful World," which details its sustainable management activities and achievements from the previous year.
The report outlines three main goals: promoting a sustainable lifestyle, growing together with economic and social communities, and contributing to a circular economy for future generations.
In particular, it includes efforts to achieve the 12th Sustainable Development Goal, "Responsible Consumption and Production," adopted at the 2015 United Nations General Assembly, as well as various activities to promote the 5th goal, "Gender Equality," as a company that has grown alongside women.
Amorepacific Group established the "Less Plastic" initiative to ensure all stakeholders understand environmental and social values and transition to a "sustainable lifestyle."
Less Plastic aims to reduce unnecessary plastic consumption and encourage the use of plastics that are easy to dispose of and recycle. The group has strengthened its environmental responsibility with a goal to reduce plastic usage by approximately 700 tons by 2022.
New attempts such as launching environmentally and socially friendly products, implementing sustainable stores, and developing eco-friendly paper visitor badges resulted in a reduction of 159 tons of plastic as of 2019.
Additionally, Amorepacific Group has continued various efforts to realize growth in healthy companionship with employees, business partners, and marginalized groups in local communities.
It also supports diverse activities to help the economic independence of people with disabilities, who are often excluded from the job market due to physical difficulties. These include health keepers at the massage center "Raon" within Amorepacific headquarters, product packaging work at the standard workplace for the disabled "With Dream," new steam car wash service "Kaon" jobs launched in 2019, and gardeners and nail artists at "Ininail," a collaboration with Innisfree.
Amorepacific Group contributed to addressing climate change and the circular economy through efficient resource use, energy saving, and greenhouse gas reduction. Since 2016, it has focused on extracting new functional ingredients from green tea byproducts to promote resource recycling and waste reduction. As a result, it succeeded in producing "Green Tea Polysaccharide Powder" and "Tea Leaf Dietary Fiber" from previously discarded green tea byproducts, transforming them into green technology products.
The manufacturing process of health functional foods using green tea extracts reduced raw material waste by over 90%, and the Vital Beauty Meta Green product containing functional ingredients extracted from green tea byproducts received green technology product certification (GT-19-01505), continuing its healthy and beautiful challenge.
Meanwhile, since publishing the first sustainability report in the domestic beauty industry in 2009, Amorepacific Group has released a report annually for the past 12 years. This latest report is composed of storytelling-centered content to communicate more closely with customers of various age groups, and a "microsite" has been launched for convenient access via PC and mobile devices.
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