[Asia Economy Reporter Kiho Sung] Tata Daewoo Commercial Vehicle officially launched its YouTube channel on the 4th and began full-scale digital content communication.
Tata Daewoo Commercial Vehicle plans to use the YouTube channel to deliver various content related to 'commercial vehicles' to general customers in an easy and friendly manner. In addition, experts from various fields of Tata Daewoo will directly participate to present content that allows customers to experience the Tata Daewoo brand firsthand, including accurate vehicle information, maintenance, and tips.
In the opening commemorative video, 'the pre-MC world Yoo Jae-suk,' MC Dingdong appears. MC Dingdong conducts a quiz-style session about trucks together with Tata Daewoo expert employees and actual truckers who operate Tata Daewoo vehicles. The opening commemorative content, filled with MC Dingdong's cheerful hosting and useful information, can be found in the 'Tata Daewoo TV' category.
Kim Bang-shin, President of Tata Daewoo Commercial Vehicle, said, "YouTube is now a part of our daily lives as an information search channel. Rather than simply promoting the brand, we aim to fill the content with information that customers need," adding, "On YouTube, our top priority will be to communicate the somewhat unfamiliar topic of 'commercial vehicles' with customers in an easy and enjoyable way."
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