"88g Ultra-Light AR Glasses for Immersive Experience" LG Uplus Launches AR Glasses

Providing AR Glass Experience Opportunities at Customer Experience Zones Operated in 24 Stores Nationwide

[Asia Economy Reporter Koo Chae-eun] LG Uplus is partnering with the US company Enreal to launch the world's first AR (Augmented Reality) glasses in the third quarter of this year. Unlike existing virtual reality (VR) devices that are large, heavy, and uncomfortable to wear, the AR glasses can be worn like regular glasses and weigh only 88g, making them 'ultra-lightweight' and expected to bring immersive experiences closer in the 5G era.

According to LG Uplus on the 4th, starting from the 8th of this month, LG Uplus will offer opportunities to directly experience the AR glasses ‘Enreal Light,’ scheduled for release in the third quarter, beginning at 24 stores nationwide. The experience stores and locations can be checked on the LG Uplus official website event page. At these stores, customers can wear the AR glasses and view high-resolution multimedia content on a screen larger than 100 inches through a 360-degree UX, and use services that allow viewing various information simultaneously by changing the size.

In line with the untact era caused by the spread of COVID-19, an online app development seminar for the AR glasses will also be held. It will be available for real-time participation via Allshow TV from 10:30 AM for one hour on the 5th, and free registration is possible on the official website. The first session of the seminar will introduce the AR glasses launched by LG Uplus, explaining the concept and composition of the AR glasses and the various services that can be implemented through them. The second session will provide guidance on the SDK and developer kit that allow developers to freely create applications using the AR glasses.

Song Dae-won, Executive Director of Future Devices at LG Uplus, said, “Existing AR glasses have been difficult for general customers to access due to high prices, heavy weight, and content limitations, but we plan to commercialize ‘Enreal Light’ as the world’s first B2C product that improves these aspects.” He added, “We will help small and medium-sized developers easily understand the AR glasses commercialized by LG Uplus and provide opportunities to develop apps directly and commercialize their businesses.”