CJ Foodville Expands Sales Channels by Launching 'Restaurant Ready Meals' on Naver Smart Store

[Asia Economy Reporter Choi Saeng-hye] CJ Foodville announced on the 3rd that it will open a Smart Store on Naver and expand the channels for Vips and ready meals.

At CJ Foodville's Naver Smart Store, customers can purchase various RMR (Restaurant Meal Replacement) products from Vips and Seasoned Table, which combine the convenience of home meal replacements (HMR) with the flavors enjoyed at restaurants. By searching for Vips or Seasoned Table on Naver, customers can find these products under the shopping tab, and they can also access them through each brand's official website.

The products sold at CJ Foodville's Naver Smart Store include Vips' 'Barbecue Pork Ribs (Original·Spicy)', 'Signature Soups (Cheddar Broccoli·Mushroom)', and Seasoned Table's 'Aged Bulgogi (Soy Sauce·Gochujang)', 'Dakgalbi (Garlic Soy Sauce·Spicy Gochujang)', and 'Bamboo Shoot Seopsanjeok Grill', among others. Set products featuring popular menu items at reasonable prices are also available.

Recently, CJ Foodville has been focusing all efforts on the RMR business, which allows customers to experience foods previously enjoyed at Vips and Seasoned Table in their own homes. In particular, the emergence of various O2O platforms has made delivery and shipping more convenient, accelerating CJ Foodville's RMR business.

Currently, CJ Foodville's RMR products are sold through various channels including Vips and Seasoned Table stores, Market Kurly, Hello Nature, CJ The Market, The Banchan, and CJ Mall. Additionally, RMR products can be easily ordered along with O2O (online-to-online) menus such as Party Box and Dining Box through delivery apps like Baedal Minjok and Yogiyo.