Seven Eleven Launches 'Signature Kimchi Bokkeumbap'

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 3rd that it has launched the ‘Signature Kimchi Fried Rice,’ a convenience store lunchbox that fully captures the flavor of kimchi fried rice, one of the most preferred home-cooked meals by Koreans.

Until now, there have been limitations in making kimchi fried rice as a convenience store lunchbox. Technical difficulties arose in replicating the taste and form of kimchi fried rice in a lunchbox format, such as the seasoning sticking during the frying process.

However, the newly released ‘Signature Kimchi Fried Rice’ by Seven Eleven is a product that preserves the original characteristics of kimchi fried rice through improvements in equipment, raw materials, and cooking techniques, allowing consumers to enjoy a taste comparable to homemade dishes.

Seven Eleven’s ‘Signature Kimchi Fried Rice’ is stir-fried quickly in a high-power direct-fire IH pot exceeding 200℃, using plenty of domestically produced fresh kimchi to enhance the spicy flavor, and each grain of rice is coated to achieve a fluffy texture.

Additionally, the lunchbox includes a soft-fried half-boiled egg and grilled roast ham, which pair well with kimchi fried rice to make a hearty meal. The lunchbox container is designed to resemble an iron plate and wooden base, creating the appearance of being freshly stir-fried on an iron griddle.

Seven Eleven’s ‘Signature Kimchi Fried Rice’ was developed over six months in collaboration with Lotte Central Research Institute and Lotte Food. To perfectly replicate the taste and quality of kimchi fried rice, the recipe was optimized through various tests, including 30 changes in mixing ratios and 15 pilot production runs, tailored to the characteristics of the equipment and raw materials.

To celebrate the launch of the ‘Signature Kimchi Fried Rice,’ Seven Eleven is offering a 20% discount for payments made with BC Card or KB Kookmin Card until the end of this month.

Yang Wooseok, the MD in charge at Seven Eleven, said, “The Signature Kimchi Fried Rice is a product born from joint development with our partners, and we are confident it offers differentiated taste and customer value. It is a product where customers of all generations can enjoy the key elements of kimchi fried rice?the fluffy texture of the rice grains and the rich flavor of kimchi.”