Lotte Members Launches Big Data Marketing Platform 'DeepAd'

[Asia Economy Reporter Minyoung Cha] Data service company Lotte Members launched the big data marketing platform ‘DeepAd’ based on L.Point on the 2nd.

DeepAd is a digital marketing platform that supports more sophisticated consumer personalization and customer experience management for companies. Based on L.Point, which has about 40 million members, it collects data from various sectors such as distribution, manufacturing, and services, providing expanded insights through de-identification and integrated analysis.

Companies using DeepAd can seamlessly track customers' purchase journeys across multiple devices such as PCs and mobiles based on abundant de-identified data. In addition, when combined with internal company data, users can quickly and easily analyze customer data using structured reports and EDA analysis functions.

Based on data analysis results, it is also possible to establish personalized customer strategies and plan efficient digital marketing campaigns. DeepAd offers targeting functions that extract optimal advertising targets, machine learning-based similar pattern modeling functions to discover potential customers, and standard classification systems that allow more precise marketing target settings.

Jung Ransook, Head of Data Analytics Division at Lotte Members, said, “We are developing various analysis platforms to help corporate clients gain insights more easily, while continuously advancing the platform by applying machine learning technologies. Next year, we plan to additionally introduce a DSP (Demand Side Platform) that analyzes and purchases optimal advertising inventory to broadcast ads, enhancing companies’ digital marketing efficiency.”