Samsung Electronics Bespoke Reflects Lifestyle
1.6 Million KRW for Glass Door Model
Samsung Electronics' 'Bespoke 3-Door Refrigerator' product, exclusively launched by Lotte Hi-Mart on the 1st. Photo by Lotte Hi-Mart
[Asia Economy Reporter Cha Min-young] Lotte Hi-Mart will exclusively launch Samsung Electronics' 'Bespoke 3-Door Refrigerator' on the 1st. This is the first time Samsung Electronics has released a Bespoke 3-Door model.
Samsung Electronics' 'Bespoke' refrigerators are customized refrigerators tailored just for the consumer, allowing them to reflect their lifestyle and preferences in their home appliances.
The Bespoke 3-Door Refrigerator, with glass material doors, is priced at 1.6 million KRW and has a capacity of 296L. It is especially suitable for 1-2 person households, and placing two units side by side can be used like a French door refrigerator. It is a 'Kitchen Fit' product that can be built-in to match kitchen furniture.
The 3-door model uses a top refrigerator and bottom freezer system, with the upper door for refrigeration and the lower door for freezing. The middle compartment has a capacity of 50L and can be set to four different temperatures according to lifestyle: refrigeration, kimchi storage, soft ice, and freezing. The middle compartment can also be used as an auxiliary refrigeration or freezing compartment, making it ideal for storing pet snacks, cosmetics, or medicines depending on daily patterns. Three door colors can be selected from a total of 12 colors.
To commemorate the exclusive launch, on the 1st at 6 PM, Lotte Hi-Mart will introduce Samsung Electronics lifestyle appliances including the new product on its live commerce platform 'Heart Live.' They plan to showcase the Bespoke 3-Door Refrigerator and its various colorful door panels. Lifestyle TVs such as 'The Frame' and 'The Sero' will also be introduced. The broadcast can be watched live via the mobile app. On the same day (1st), Lotte Hi-Mart Online Shopping Mall will give away a 3.6L air fryer worth about 300,000 KRW and provide 50,000 L.Points.
Additionally, at Lotte Hi-Mart Online Shopping Mall, customers who pay with event cards by the 30th of this month will receive a 10% billing discount up to 100,000 KRW on their payment amount. In offline stores, from the 1st to the 30th of this month, customers who purchase will receive 100,000 L.Points, and if they upload purchase verification photos and reviews to the 'Next Generation Lifestyle Section' of Lotte Hi-Mart Online Shopping Mall, they will receive an additional Glasslock (9-piece) set and 50,000 L.Points.
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