Samkwang Glass Unveils Brand Film to Celebrate Launch of ‘Boena’

[Asia Economy Reporter Moon Hyewon]Samkwang Glass announced on the 1st that it has released the first brand film on its YouTube channel to commemorate the launch of its premium glass tableware ‘Boena (BOENA)’ and is conducting a viewing feedback event on its official mall.

The brand film was planned to deliver Boena’s beliefs, values, and promises through a sincere video on a YouTube channel enjoyed by various generations. Set against a clear blue coastline, it visualizes Boena’s identity?born from the sand of the coast and completed with unique technology to be strong and durable?and the belief that ‘everything placed on the table is made from nature and must return to nature.’ The concept of ‘a special product that brightens special days’ is also elegantly expressed by capturing the beauty of light passing through the transparency of glass.

To commemorate the brand film airing, Samkwang Glass is holding a viewing feedback event on the Glasslock official mall directly operated by the headquarters. To participate, customers simply need to submit their feedback on the brand film as a comment on the event page. The event runs until the 22nd. Winners will be selected through judging and awarded the ‘Boena de Monet Romantic Set,’ Boena de Monet cups, and discount coupons for set products.

Along with the brand film airing, the official mall is hosting a special launch discount event. For one week only, all Boena products are offered at a 20% discount. Additionally, a Boena acrostic poem event will hold a raffle to give away prizes such as dishwashers and dining tables.

Seo Yeonwoo, Marketing Team Leader at Samkwang Glass, said, “We introduced Boena, which captures the beauty of light with glass material derived from nature and specialized technology, through a beautiful video, and we strived to express Boena’s unique value that will make special moments shine even more sincerely.” She added, “We will approach customers with good products and content to become a tableware brand that is always with them during happy moments spent with their loved ones.”