Amorepacific Launches Practical Lifestyle Brand 'Enough Project'

[Asia Economy Reporter Yujin Cho] Amorepacific announced on the 1st that it has officially launched 'Enough Project,' a pragmatic lifestyle brand for everyone.

Enough Project is a new pragmatic beauty brand aimed at people who seek a life satisfied with being enough for themselves. It offers a texture that applies well regardless of age and pursues a simple design that is not restricted by gender.

All seven new products introduced with the brand launch are vegan-friendly. The flagship product, Enough Project Moisture Cream, contains Beta-Hyaluronic Acid™, which has about 1.5 times better self-regenerating efficacy over 24 hours compared to regular single hyaluronic acid, helping to nurture naturally healthy skin. In particular, bakuchiol, a plant-based ingredient with effects similar to retinol, aids in antioxidant protection.

A representative of the Enough Project brand stated, “We focused on the steadily increasing customer demand for digital channels and planned a brand that reflects customers' voices. We will continuously deliver optimized content to lead the digital beauty category and actively engage in activities that convey the values the brand pursues.”

Enough Project products are available for purchase on the online shopping mall Coupang.