[Asia Economy Reporter Choi Saeng-hye] Jeju Samdasoo and Kakao Friends have joined hands once again.
Jeju Special Self-Governing Province Development Corporation, which produces and sells Jeju Samdasoo, announced on the 1st that it has partnered with Kakao IX, the operator of the character brand Kakao Friends, to launch the ‘Jeju Samdasoo x Kakao Friends Jeju Edition.’
This product features characters adorably depicting images representing Jeju Island such as haenyeo (female divers), wind, tangerines, and canola flowers on the Jeju Samdasoo label. It was planned to more delightfully convey the identity of Jeju Samdasoo, a clean brand representing Jeju.
The Jeju Samdasoo x Kakao Friends Jeju Edition is a 330ml small-sized product that is easy for women and children to carry and is in high demand at schools and workplaces. It will be sold nationwide at large supermarkets for a limited summer period.
The corporation expects this collaboration to provide everyday enjoyment to consumers and serve as an opportunity to simultaneously enhance brand identity and intimacy among children and younger generations.
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