[Asia Economy Reporter Choi Saeng-hye] Lotteria announced that it will sell the ‘Secret Recipe II’ for a limited time of one month starting from the 1st.
Secret Recipe II is released as two types of Class Burgers. It is a product utilizing the dessert Jipie, which sold 1 million units within 10 days of its release last year, setting the highest sales record in Lotteria's 40-year history. This is the second ‘Secret Recipe’ concept that directly applies the recipe rumored to be delicious through various attempts by Lotteria part-time employees, reflecting on-site suggestions.
The two new products emphasize the size of Jipie and maximize taste and visual appeal: ‘Mild Class (4,300 won)’, which retains the crispy and moist texture of Jipie with a savory flavor, and ‘Hot Class (5,400 won)’, which contains Jipie habanero flavor.
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