[Asia Economy (Suwon) = Reporter Lee Young-gyu] The Gyeonggi Tourism Organization's 'Gyeonggi-do Good Travel Campaign,' launched to overcome COVID-19, concluded with significant achievements, including an economic ripple effect of 7.1 billion KRW and a tourism ripple effect of 11.6 billion KRW.
The Gyeonggi Tourism Organization announced on the 31st that the 'Gyeonggi-do Good Travel Campaign,' held from the 11th to the 24th of this month, achieved great results such as presenting a virtuous economic cycle model in the local tourism industry and revitalizing the stagnant tourism sector.
In fact, from the first day of sales on the social commerce platform TMON, 16 tourist destinations sold out, and the campaign's products ranked first in TMON's search rankings, showing a strong response.
Due to the first-day sales exceeding expectations, the Gyeonggi Tourism Organization conducted a second round of sales for six additional sold-out tourist destinations. Ultimately, out of 79 paid tourist sites participating, sales for 59 locations were sold out. The number of tickets sold reached 160,000.
A representative from the Gyeonggi Tourism Organization said, "We had many concerns and worries during the preparation process, but we are grateful to consumers who purchased beyond our expectations," adding, "We empathized with the industry's difficulties and achieved good results through wise consumption."
The economic ripple effect is also considerable. The Gyeonggi Tourism Organization estimated that the regional economic ripple effect of participating tourist sites is 7.1 billion KRW, and the domestic tourism consumption ripple effect based on domestic day trips is 11.6 billion KRW. Additionally, the amount directly supported by the Gyeonggi Tourism Organization to participating tourism businesses through this campaign is 1.2 billion KRW, and combined with consumer purchase amounts, the total is much larger.
The Gyeonggi-do Good Travel Campaign attracted attention by moving away from simply providing budget support to businesses, instead allowing consumers to purchase products at a 70% discount, creating a structure where additional sales occur through surrounding restaurants and experiences during future travels.
A representative from One Mount said, "In a serious situation where visitors virtually stopped due to COVID-19, the campaign provided great help."
A representative from the 'Borittgogae Village Cooperative' in Yangpyeong, Gyeonggi-do, said, "We are grateful for the good campaign, and we are very pleased that our products sold out," adding, "Customers who had stopped coming are returning."
Yoo Dong-gyu, president of the Gyeonggi Tourism Organization, expressed gratitude, saying, "The growing tourism industry was on the verge of going dark due to COVID-19, but thanks to the public's interest, we were able to keep the flame alive."
The Gyeonggi-do Good Travel Campaign was conducted with a structure where the Gyeonggi Tourism Organization covered 50% of the product's regular price, the respective tourism businesses bore 20%, and the remaining amount was discounted to support the struggling tourism industry due to COVID-19.
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