[Post-Corona, Convenience Foods Rise] Namyang Dairy, Customized Nutritional Delivery Baby Food 'CareBee'

[Asia Economy Reporter Minyoung Cha] Namyang Dairy's nutrition-tailored baby food brand 'CareBee' is a brand designed for smart moms based on the essential nutrients needed for our child's development.

Baby food not only supplements the nutrients necessary for infants but also helps develop their chewing ability and taste, fostering independence by enabling them to eat on their own. Eating habits formed in early childhood are very important as they can lead to lifelong health.

Launched in March, CareBee baby food is based on recipes and meal plans jointly developed with the Korean Nutrition Society. Using genetic analysis results, it designs balanced nutrition tailored to the child's growth. It offers over 400 types of baby food composed of 7 stages from initial to completion, with about 100 kinds of ingredients in various recipes suitable for each age and texture.

The biggest advantage of CareBee is creating nutrition-tailored baby food through genetic analysis. The meal plans are divided into three types: 'Calcium and Iron Nutrition-Tailored Diet' enriched with nutrients that aid growth, 'Zinc and Magnesium Nutrition-Tailored Diet' enriched with nutrients that support immunity, and 'Omega-3 and Omega-6 Nutrition-Tailored Diet' enriched with nutrients beneficial for brain and skin health. For example, for a child lacking calcium and iron, baby food rich in anchovies, sesame seeds, legumes, and spinach that help dental health and bone maintenance is provided; for a child lacking zinc and magnesium, ingredients centered on beef and other meats and sesame seeds are used.

Genetic analysis for the child can be requested by purchasing a 'Genetic Test Kit' from the CareBee mall, visiting a hospital or clinic capable of CareBee genetic analysis service, and submitting a sample. Using CareBee is simple. When baby food is ordered through the official CareBee mall or smartphone app, home delivery agents nationwide deliver the product to the doorstep, and moms can directly select the meal plan and desired delivery date according to the child's condition and schedule.

Safety during production and delivery processes has also been enhanced. Additionally, CareBee provides differentiated services by securing safety through the introduction of HPP (High-Pressure Processing) sterilization?the first in domestic baby food?strict hygiene management certified by HACCP, and dawn delivery by professional couriers right to the door, setting a new standard for delivered baby food. The baby food containers are safe heat-resistant containers that can be used in microwaves or for hot water treatment. A CareBee-exclusive cooler bag using natural wool insulation is also expected to be stocked within the first half of the year. Delivery ice packs and ice delivery boxes are recyclable through separate disposal.

Meanwhile, the initial response to CareBee after its launch has been enthusiastic. According to Namyang Dairy, about 3,000 customers applied for free trials within a month after the launch on the official CareBee mall. Currently, a family gift event is also underway on the official website in celebration of Family Month in May.