[2020 Apartment Brand Awards] Ssangyong Construction's 'The Platinum' Successive Hits... Image Up

Ssyangyong Construction 'Ssyangyong The Platinum Beomeo' Perspective View (Photo by Ssyangyong Construction)

[Asia Economy Reporter Moon Jiwon] Ssangyong Construction's 'The Platinum,' which won the grand prize in the Power Brand category, is making a strong impression on consumers by achieving consecutive successes in the nationwide sales market.

Since unifying its housing brand under 'The Platinum' in October 2018, Ssangyong Construction has been focusing on securing profitable projects and developing products.

'The Platinum' signifies a perfect residential space constructed by experts with world-class luxury construction know-how, providing pride to customers.

Ssangyong Construction plans to pursue quality and design differentiation by applying the technical skills of experts who built the Marina Bay Sands Hotel, known as the "miracle of 21st-century architecture," and Korea's top luxury resort, Ananti Cove, to 'The Platinum.'

In fact, 'The Platinum' has quickly established itself as a nationwide brand by continuing to attract strong subscription interest not only in the Seoul metropolitan area, including Seoul and Gyeonggi, but also in major provincial cities such as Busan and Daegu this year.

In February, the complex 'Ssangyong The Platinum Seoul Station' supplied in Jungnim-dong, Jung-gu, Seoul, recorded an average subscription competition rate of 4.2 to 1 and a highest competition rate of 91 to 1 for apartments. The officetel also succeeded in closing subscriptions for all types with an average competition rate of 4.20 to 1.

In April, 'Ssangyong The Platinum Omokcheon Station' supplied in Omokcheon-dong, Gwonseon-gu, Suwon, Gyeonggi, closed first-priority subscriptions with an average competition rate of 16.64 to 1 and a highest competition rate of 31.83 to 1. This subscription performance drew attention as it came amid strengthened subscription regulations after the area was designated as a regulated zone on February 20.

The popularity of The Platinum was also strong in the provinces. In March, 'Ssangyong The Platinum Haeundae' in Jung-dong, Haeundae-gu, Busan, had only 88 units available but attracted 19,928 applicants, recording an average competition rate of 226.4 to 1. The 19 officetel units also showed a three-digit competition rate of 172 to 1.

In Daegu's Suseong-gu, Beomeo-dong, 'Ssangyong The Platinum Beomeo' attracted 2,733 applicants for 121 apartment units, and the officetel achieved an average competition rate of 54.5 to 1, filling all residences.

Ssangyong Construction attributes this subscription popularity to supplying products targeted at actual demanders. Although Ssangyong Construction remained in the 20th to 30th ranks in the monthly construction company brand reputation announced by the Korea Corporate Reputation Research Institute until last year, it rose to 9th place in March, earning recognition as a top brand.