Mirae Asset Life, Selected as KSQI Excellent Call Center for 10 Consecutive Years

Mirae Asset Life Insurance announced on the 28th that it has been selected as an excellent call center for 10 consecutive years in the call center category of the "2020 Korea Service Quality Index (KSQI)" survey conducted by the Korea Management Association Consulting.

[Asia Economy Reporter Oh Hyung-gil] Mirae Asset Life Insurance announced on the 28th that it has been selected as an excellent call center for 10 consecutive years in the '2020 Korea Service Quality Index (KSQI)' call center category survey conducted by the Korea Management Association Consulting.

Mirae Asset Life Insurance received a perfect score of 100 in categories such as the number of call connection attempts, the speed of the counselor's speech, confident responses, proactive guidance, and closing attitude. It was also explained that the company received scores higher than the industry average in detailed evaluation items such as greeting, counseling attitude, and task handling.

The Mirae Asset Life Insurance call center, staffed by 170 professional counselors, continuously conducts appropriate job and CS training tailored to the counselors' levels to provide friendly consultations in any situation, thereby improving the quality of counseling.

In addition, Mirae Asset Life Insurance opened the industry's first dedicated variable insurance call center in September 2017, exclusively for variable insurance customers.

Through services such as quick connection to counselors and slow speaking services for the elderly, it provides optimal consultation quality even to customer groups who find it difficult to receive financial benefits. It also operates a reservation call service where counselors directly contact reserved customers, eliminating the inconvenience of waiting.

Furthermore, from this month, KakaoTalk chat consultation service has been launched. Using the mobile messenger KakaoTalk, customers and Mirae Asset Life Insurance counselors can handle all tasks currently conducted through the call center and branch visits, such as insurance claims and loans, via chat, allowing customers to process their tasks immediately without waiting time.

Kang Chang-gyu, Head of Customer Service Division at Mirae Asset Life Insurance, said, "This is the result of Mirae Asset Life Insurance's customer-first efforts, which have been promoted from the consumer's perspective in all value creation," and added, "We will continue to improve call center consultation quality with more differentiated services and activate mobile-centered non-face-to-face services to prepare for the new normal era."