OK Savings Bank Surpasses 300,000 Facebook Followers

[Asia Economy Reporter Minyoung Kim] OK Savings Bank announced on the 27th that its Facebook followers have surpassed 300,000. This is the highest number of followers in the savings bank industry.

According to OK Savings Bank, they continuously upload distinctive content on Facebook to build empathy with customers. The company stated that especially the clever and lively content that resonates with everyday life is considered highly addictive.

OK Savings Bank’s Facebook features serialized content such as ‘OK Inside,’ which humorously portrays company life in a drama format; ‘One Day OK,’ which depicts the OK Daebak Account with free deposits and withdrawals as part of daily life; ‘OK Jjannae Tips,’ offering cheerful saving tips for everyday living; and ‘OK Utgiji,’ humor reflecting trends and seasonal issues.

OK Savings Bank also organizes various participatory events using the character ‘Utman’ goods during the last week of every month. An event delivering Utman cookie sets is scheduled to run on Facebook until the 7th of next month.

To focus on empathy and communication with the younger generation, OK Savings Bank operates not only Facebook but also Instagram and YouTube accounts. Their YouTube channel recorded 10 million views on a single video and surpassed 100,000 subscribers in January.

An OK Savings Bank representative stated, “We will strive to establish ourselves as the industry’s top Facebook channel by providing not only fun and lively content but also practical information through various content that draws empathy and participation.”