[Asia Economy Reporter Kim Min-young] J Trust Group, which includes JT Chin-Ae Savings Bank, JT Savings Bank, and JT Capital as affiliates, announced on the 27th that it has launched a new YouTube channel called ‘Jump Up TV’ to actively communicate with customers.
While the existing official brand channel (J Trust) mainly covered product information of each affiliate and social contribution activities, the newly created Jump Up TV is themed as a challenge variety show where men in their 40s and 50s realize dreams they could not pursue while fulfilling their responsibilities as family providers.
On this channel, actor Lee Hoon, who is the advertising model for J Trust Group, and employees from the group’s companies will appear together to showcase videos of learning new things and taking on challenges. A company official said that the channel name also reflects the meaning of growing one step further through challenge and learning.
The first video is titled ‘Full-scale homemade hand sanitizer production! Let’s make 1,000 units on a grand scale~!’ In the video, actor Lee Hoon and group employees make hand sanitizer together to prevent COVID-19 and donated about 1,000 units of the produced hand sanitizer to the local community.
Additionally, Jump Up TV features videos such as attempting self-grooming for pet dogs and making disinfectant for pets. Going forward, the channel plans to release content reflecting various interests and emotions that people of all ages, including those in their 40s and 50s, can enjoy together.
A J Trust Group official said, "Recently, face-to-face contact with customers has decreased due to COVID-19, and the importance of communication through YouTube channels in the savings bank industry is growing. We launched Jump Up TV to approach customers more familiarly. We will continue to present fun and useful content through J Trust Group’s social network service (SNS) channels, including YouTube.”
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