Estra Donates Atobarrier Cream to the Korea Atopy Association

[Asia Economy Reporter Yujin Cho] Medibeauty Estra announced on the 27th that it donated 700 Atobarrier365 creams to the Korea Atopy Association on the 26th.

This donation was made under the name of the "7 People 7 Official Campaign." This campaign was planned to more familiarly promote DermaOn moisturizing, Estra's patented ingredient, and involved individuals recognized for their expertise in their respective fields, including actors Esom, Imido, Kim Kanghoon, YouTubers Jaejae, Saebyeok, Arirang, and cosmetic researchers.

Consumers could participate in the donation by clicking the ‘Like’ button as a sign of support after watching the 7 People 7 Official Campaign video, and the donation was made possible by gathering over 30,000 ‘Likes,’ the target number.

Brand model Esom also attended the sponsorship ceremony, adding brilliance to the event. Actor Esom said, “I hope Atobarrier, whose product efficacy has been proven for sensitive skin in clinics and hospitals, can be of even small help to patients,” and added, “I sincerely thank the consumers who united their intentions to make this campaign meaningful.”

Meanwhile, Estra Atobarrier365 Cream is a product concentrated with DermaOn ingredients that strengthen the skin barrier and provide powerful moisture to dry and sensitive skin.

The core ingredient of Atobarrier, DermaOn, refers to a capsule-type skin lipid-like structure that Estra applied using its own encapsulation technique to overcome the limitations of using ceramide types. DermaOn is quickly absorbed into dry skin, protecting the skin and maintaining moisture for a long time.