Musinsa Standard Launches Cooling Apparel 'Cooltandard Series'

[Asia Economy Reporter Yujin Cho] Musinsa's modern basic casualwear brand Musinsa Standard is launching the cooling wear 'Cool Standard Series' targeting the upcoming summer season.

The Cool Standard Series applies Hyosung's functional yarns Askin and Aerocool, offering excellent breathability and a comfortable wearing experience. It features contact cooling that feels cool to the skin, moisture absorption and quick-drying, and UV protection functions, making it comfortable to wear even in the height of summer.

The series offers a variety of styles suitable for everyday summer wear, including innerwear such as undershirts and camisoles, as well as main products like crew neck T-shirts and pique shirts, allowing customers to choose according to their preferences.

Along with this, Musinsa Standard is running a special exhibition until the 11th where customers can view 77 colors and 31 styles of T-shirts, including the Cool Standard T-shirts, all at a glance.

To celebrate the opening of the exhibition, various promotions are being held, including a prize event for excellent styling reviews and gifts for purchases over 30,000 won.