[Asia Economy Reporter Yujin Cho] The global outdoor brand The North Face, operated by Youngone Outdoor (CEO Ki-hak Sung), has launched a new ‘Slide Collection’ featuring simple designs with bright color combinations and big logo accents ahead of the peak summer season.
The Slide Collection is a summer shoe made from lightweight, soft, yet highly durable materials, allowing for long-lasting comfortable wear. While maintaining a simple design as the base, the collection applies bright colors and big logo accents respectively, and offers a wider variety of products through material differentiation such as woven fabrics, enabling choices that fit individual lifestyles.
The representative product, the Camp Slide, features a simple design that is the epitome of summer shoes, enhanced with vibrant color combinations like green, orange, and purple, along with big logo accents, making it perfect for the currently trending 'effortlessly stylish' look. It is lightweight with excellent cushioning, and the outsole is equipped with anti-slip functionality to provide safer and more comfortable wear. The colors available are white, black, purple, fluorescent orange, and neon green, totaling five options.
The Woven Slide features a double band made of adjustable woven material on the upper, allowing wearers to customize the fit according to their foot volume. Additionally, the application of Extra Foam Plus improves cushioning, reducing foot fatigue and offering a comfortable fit. The colors available are khaki and black, which pair well with sophisticated outfits.
The Camp Ripan Slide 3 highlights a big logo on the slipper cover, creating a newtro mood. The footbed is processed with a concave-convex embossing, providing unique styling along with excellent cushioning, and the thick sole naturally adds height. The colors available are black and navy.
A Youngone Outdoor representative stated, “Ahead of the summer season when various designs of summer shoes are released every year, the popularity of slides, which are easy to wear and match with various styles, is rapidly increasing. The North Face’s newly introduced Slide Collection aligns well with recent fashion trends favoring comfortable styles such as ‘slide zones’ and ‘one-mile wear,’ and is expected to receive great love from consumers.”
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