Goodrich TV Emerges as Insurance Expert and Engages Customers via YouTube

Videos directly produced by the insurtech platform Goodrich have recently become a hot topic on YouTube.

The video content includes various materials for customers, from how to subscribe to insurance to comparisons, aimed at wise insurance enrollment.

Goodrich TV produces various programs such as Jjeonjudan, Deureowa, Wae Geurae Boheomssi, and Boheom Issue. Among them, Jjeonjudan, which opened last April, is gaining the most attention as a series where broadcaster Kim Iljung, Heo Jun, and weathercaster Kim Gayoung learn the basics of insurance and finance that they have been curious about.

The videos appropriately mix skits, expert consultations, and weather forecast parodies by weathercaster Kim Gayoung, delivering both information and entertainment at once.

In particular, videos produced to match the perspective of the 2040 generation who are 보알못 (those unfamiliar with insurance) are actively consumed not only on the Goodrich app but also on YouTube, Naver TV, and other platforms, drawing attention. The first episode of Jjeonjudan, which analyzes the actual insurance subscription status of broadcaster Kim Iljung and shows coverage analysis to reduce insurance premiums, has gained popularity with over 36,000 cumulative views on YouTube.

Nam Sangwoo, CEO of Rich Planet, said, “The Goodrich app serves as a guide to insurance to resolve information asymmetry between insurance consumers and insurance companies,” adding, “We plan to continue communicating with 보알못 through various and entertaining insurance-related content on Goodrich TV and the Goodrich app.”

Meanwhile, the Goodrich app has established itself as a leading insurtech app in Korea, recording the highest number of downloads among insurtech platforms with 3.5 million downloads and 500,000 cumulative insurance claim cases.