Launching the Moisturizing Cream Born from 13 Years of Expertise by SNature on Wadiz

There is a skincare brand that has long been used as a treatment protocol in university hospitals and local clinics, recognized as an effective skincare solution among patients with skin troubles. It is Esnature, which was born in 2007 from the needs of patients at hospitals. Since it is intended for patients with sensitive and delicate skin, Esnature’s products have always passed the conservative choices of doctors. The reason is that patients’ skin improved and the satisfaction with use was very high.

SNature Blanche Line (from left: Blanche Cleanser, Blanche Oil, Blanche Lotion)

Joyseo, the CEO who has been operating the naturalistic skincare brand Esnature for 13 years, said, “Since we did not start out to run a cosmetics brand business from the beginning, we were able to focus more on the essence of cosmetics,” and added, “We regard safe ingredients and premium quality as the highest values, and we wanted to create skincare that makes the skin healthier the more you use it, not skincare that feels good at first but later makes the skin dull and causes troubles.” This revealed the brand’s goal and philosophy.

Even after 13 years, Esnature’s brand philosophy remains unchanged. Rather than developing flashy and diverse products for marketing purposes, the focus is on developing practical products that are essential for the skin and can be used consistently. Therefore, while ingredient research and formula development are actively conducted, the product release cycle is slow.

This is because they fundamentally research whether the product is truly necessary for the skin, minimize irritation as much as possible, and develop the most effective formula for the skin, releasing only products with the highest quality.

This moisturizing cream is also a product released after 13 years. Since the Aqua Collagen Peptide Triple Gel Essence from the same line has gained explosive popularity since its launch, a moisturizing cream suitable for all skin types was released as a product for full-fledged anti-wrinkle care, providing deeper hydration and skin soothing.

SNature Aqualine (Left: Aqua Collagen Peptide Gel Essence / Right: Aqua Squalane Moisturizing Cream)

In particular, this moisturizing cream contains no preservatives, surfactants, or heavy oily ingredients, delivering clear moisture all day without greasiness or dull darkening on the skin.

This product is scheduled to be introduced on May 27 through the crowdfunding channel ‘Wadiz’.

CEO Joyseo expressed her ambition, saying, “Going forward, Esnature plans to operate the brand with a consistent philosophy without increasing channels solely for sales expansion or developing unnecessary cosmetics, aiming to grow into a trusted brand for customers.”