KT&G Launches 'Esse Change Frozen' to Reduce Cigarette Odor After Smoking

[Asia Economy Reporter Lee Seon-ae] KT&G announced on the 20th that it will launch ‘Esse Change Frozen,’ which reduces the cigarette odor in the mouth after smoking.

‘Esse Change Frozen’ is the fifth odor-reducing cigarette product released by KT&G, following ‘Esse Change Himalaya’ and ‘Raison French Cleo.’ It was developed to provide various options for consumers who prefer odor-reducing cigarettes and want a different tobacco taste from existing products, as preference for odor-reducing cigarettes has recently increased.

This new product features the unique clean taste of the ‘Esse Change’ series and applies ‘Smell Care’ technology that reduces cigarette odor in the mouth after smoking. It is also equipped with a filter containing substances that reduce cigarette odor on the hands.

As the e-cigarette market expands recently, KT&G confirmed consumer needs for odor reduction and established the related product research institute, the ‘Smell Care Center,’ last year to actively engage in product development. Starting with ‘Esse Change Himalaya,’ launched in April last year, KT&G has been consecutively releasing products such as ‘Raison Huiba,’ ‘Raison French Cleo,’ and ‘The One Sky,’ gaining market leadership.

Lee Eung-chul, head of the Esse Brand Department at KT&G, said, “‘Esse Change Frozen’ is a product that applies odor-reducing technology confirmed through analysis by an external authorized institution,” and added, “We will continue to increase customer satisfaction by launching products that consider the preferences of consumers who prefer a clean smoking style.”

The tar and nicotine content of ‘Esse Change Frozen’ are 1.0mg and 0.10mg respectively, and the price is 4,500 won per pack.